According to the Wellness Tourism Association, Wellness Travel “…allows the traveler to maintain, enhance or kick-start a healthy lifestyle, and support or increase one’s sense of wellbeing.” Way back when, it was rare to hear the words “wellness” and “travel” used in the same sentence. And, when they were used together, the term was mostly associated with the spa experience. Today, though, the main pillars of Wellness Travel are healthy food options, fitness activities, and nature. We anticipate that in a post-Covid19 world, health and wellness will be even more at the forefront of our travel planning and decision making.
The Wellness Travel sector is driven by two types of travelers: On one hand, today’s savvy, wellness-minded traveler actively seeks out destinations, accommodations and experiences that will allow him or her to maintain a routine of fitness, healthy eating and other pursuits associated with wellness living. On the other hand, we have those wanting to use travel as a break from the regular routine of daily life for the proactive betterment of their health and well-being.
Vacation/holiday time – away from the normal stress of daily living – allows for greater concentration and focus on the objective of improving personal health and wellbeing.
The Wellness Vacation begins with the conscious decision to take action to travel – near or far – for a purpose related to one’s state of health and sense of well being. It can include spa treatments and therapies, healthy eating and culinary events, fitness activities and adventures in nature (such as walking tours, hiking, kayaking, canoeing, strand-up-paddle boarding and snowshoeing), and educational programs that share ways to incorporate healthy habits into our everyday lives. The Wellness Vacation can also include “voluntourism” experiences because “giving back” increases one’s sense of well being and is part of living a wellness lifestyle. Environmental sustainability is also key as both wellness living and wellness travel incorporate “wellness for the planet.”
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